Academic Identity

Vidwan-ID : 102975

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  • Prof Madhvendra Misra

  • Professor
  • Indian Institute of Information Technology, Allahabad
Publications 2010 - 2023

Publications

  • 40
    Journal Articles
  • 4
    Book Chapter
  • 7
    Conference
    Proceedings
  • 1
    Review
  • 3
  • 1
  • 28

Citations / H-Index

244 Citations
7 h-index
233 Citations

Altmetrics

11
11
20
1331
22

Google Scholar

Co-author Network

Expertise

Management

Strategy, Marketing, Digital transformation, Consumer behavior, Information strategy,

Personal Information

Prof Madhvendra Misra

Male
Department of Management Studies Indian Institute of Information Technology Allahabad
, Uttar Pradesh, India - 211015

Experience

  • Professor

    Department of Management Studies

    Indian Institute of Information Technology, Allahabad

Qualification

  • Ph. D.

    University of Allahabad

Doctoral Theses Guided

2022

Analyzing CSR Eco-System in India: Establishing Essential Characteristic Features and Operative Issues

Kuldeep Singh, Indian Institute of Information Technology, Allahabad

2022

“A Study on Effects of Organizational Learning on Customer Satisfaction: A CRM Perspective.”

Mohit Kumar, Indian Institute of Information Technology, Allahabad

2022

Enhancing Customer Engagement in Sports Marketing Through Digital Initiatives: Exploring Beyond Revenue Possibilities

Jitendra Yadav, Indian Institute of Information Technology, Allahabad

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2022

Analyzing CSR Eco-System in India: Establishing Essential Characteristic Features and Operative Issues

Kuldeep Singh, Indian Institute of Information Technology, Allahabad

2022

“A Study on Effects of Organizational Learning on Customer Satisfaction: A CRM Perspective.”

Mohit Kumar, Indian Institute of Information Technology, Allahabad

2022

Enhancing Customer Engagement in Sports Marketing Through Digital Initiatives: Exploring Beyond Revenue Possibilities

Jitendra Yadav, Indian Institute of Information Technology, Allahabad

2016

“Forecasting Future Technologies for Smartphones in India: An Assessment for Strategic Growth.”

Shagun Srivastava, Indian Institute of Information Technology, Allahabad

2014

“Deriving marketing efficiency through operational leadership – A case analysis of IT implementation and Supply Chain optimization of passenger car manufacturers in India”

Sumant Tiwari, Indian Institute of Information Technology Allahabad

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Membership In Professional Bodies

All India Management Association

Life Member

All India Management Association

Life Member

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Publications (52)

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